
Explain how your company makes a difference with customers, your community, and the world at large. What difference are we making? Most people want a sense of purpose in their jobs.For example, what kind of workplace culture will you have? What skills, knowledge and abilities will the company have in place? What key operating targets will you have achieved? The more detail you provide about the destination, the better your chances of getting there. What will it look like when we get there? Describe what the organization will look like once you reach your destination.To answer this question, paint a compelling picture of what winning looks like for your company and constantly communicate it in many different ways. Where are we going? Employees want to know where the company is headed and what it will take to get there.In particular, management needs to answer four questions that employees are constantly asking inside their heads, but rarely out loud. The first step involves making sure employees understand the organization’s vision of winning.

When organizations do strive to increase employee engagement but fall short of the goal, it’s often because they overlook the first two steps of the process.Ĭreating and maintaining an engaged workforce requires three steps that all work together to reinforce each other.
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But most organizations either don’t make it a priority or don’t know how to achieve it.

What would you rather have – an organization where people show up just to punch the clock every day? Or an organization where people are enthusiastic about and committed to their work and their workplace?
